01
$200K–
$3M
$3M
Revenue we specialize in
Beauty and wellness businesses that are profitable but cash-tight and growing.
About Us
Financial leadership for beautiful businesses.
Your Beauty CFO exists to give beauty and wellness owners the financial clarity of a full-time CFO without the full-time cost — so profitable, growing, cash-tight businesses finally feel organized and in control.
Book a discovery call ↗Beauty & wellness focusedPlain-language guidanceFree discovery call
Our Mission
Honest guidance, steady growth.
We exist to help beauty and wellness owners make better decisions with their money — and to keep making them, month after month, as the business grows.
Our work is rarely dramatic. It is consistent, clear and quietly powerful — the steady financial backbone behind a business you are proud of.
On your side
Your interests come first, always. Honest guidance with no products to push and no hidden agenda.
Clear, not complicated
We turn messy books into clean forecasts and simple dashboards you actually understand and use.
Beauty specialists
We work only with salons, spas, studios and wellness businesses — so our advice fits your world exactly.
The Firm in Numbers
A boutique, by design.
We measure ourselves against retention, decisions made under pressure, and the trust of the owners we serve.
02
4
Industries we know deeply
Hair, spa and med spa, nail, lash and brow, and wellness and fitness studios.
03
13-wk
Cash-flow visibility
Rolling forecasts so you always know what is in the bank and what is coming.
04
0
Finance jargon
Plain-language guidance from a CFO who truly gets the beauty world.
What We Believe
Four beliefs that shape how we work.
01
PrincipleWe speak beauty, not just spreadsheets.
We understand chairs, rooms, suites, memberships and providers. You get a CFO who already knows how your business actually makes money — no translating required.
02
PrincipleWarm and encouraging, never intimidating.
No jargon, no lectures, no judgment. We translate your numbers into calm, confident decisions and cheer you on as your business grows.
03
PrincipleProfit and cash, working together.
Being profitable on paper is not enough if the bank account feels tight. We keep an eye on both, so your business is genuinely healthy and never caught short.
04
PrincipleDiscretion is part of the work.
Your numbers, your goals and your worries stay private. We treat your business and your finances with the care and respect they deserve.
Our Focus
Senior attention, on every account.
You work directly with the CFO who builds your models — not a junior associate or an algorithm.
CLARITY
FC
Forecasting & cash flow
Know your numbers
We turn your real books into forward-looking forecasts and 13-week cash-flow models, so you always know what is coming and what is in the bank.
PROFIT
PP
Pricing & profit
Protect your margins
Service-level and provider-level profit analysis shows exactly where money is made and lost — so every price you set works in your favor.
RETENTION
RR
Recurring revenue
Steady, predictable income
We help you build membership and package programs that create dependable monthly revenue and calmer cash flow.
GROWTH
OG
Owner pay & growth
Grow with confidence
Pay yourself properly, keep tax-ready books, and model new hires, rooms and locations before you commit a single dollar.
In Their Words
A retention rate is just a number on a page.
These are the people behind ours. Names and titles shared with permission.
01 / 04
“
For the first time, I actually understand my numbers. I know what to charge, what to keep, and what to pay myself — and I stopped losing sleep over the bank balance.
DR
Danielle RiveraOwner · Lumen Hair Studio
Begin a Conversation
Find out, honestly, if we are the right fit.
A free discovery call. No pitch, no obligation. We respond personally to every enquiry within one business day.
Book a discovery call ↗
☎ +1 (212) 555-0148
Response
< 1 day
Format
Call · Video
Cost
Complimentary
Discretion
Always